Expert Category: MARKETING - General
Specialties: Marketing, Advertising, unfair competition; breach of contract, business practices, contracts, sponsorships, advertising violations, false advertising, trade libel, media, trademark infringement, intellectual property, usage of models, media, advertising agency, theft of trade secrets, client business practices, unfair advertising, deceptive advertising, violation of Lanham Act, unjust enrichment, trademarks at issue, comparative advertising/promotion, licensing, packaging, the value of advertising and media campaigns. Cases also included contracts between business partners; advertising agencies, clients, advertisers, suppliers, production firms and media. Marketing, Advertising, Business and Media Executive. Client experienced. Advertising Agency background. Business Strategies, Marketing and Advertising Lecturer. Forensic Consultant. Deposition tested. Served as an expert witness, provided litigation support in both state and federal courts, plus American Arbitration Association and JAMS. Litigation support approximately 51% plaintiff and 49% defendant cases.
DEGREES/LICENSES: MBA, Marketing, University of Southern California; BS, Marketing, University of Southern California; CA Teaching Credential (Lifetime).
Degrees/Licenses: See Specialties.